You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Factor Analysis.
ANA has found 407 results for you, in 215 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Can a general research practitioner contribute in the area of non-OTC pharmaceuticals

This paper attempts to bring together observations relevant to the Western Pharmaceutical Market Researcher gained by a Western based research company operating in Japan. Some of the problems in this field are already highly visible, e.g., those...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Authors: George Fields, William Hall
September 1, 1981
×

Citation

Fields and Hall (1981a, September 01). Can a general research practitioner contribute in the area of non-OTC pharmaceuticals. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/can-a-general-research-practitioner-contribute-in-the-area-of-non-otc-pharmaceuticals


Research papers

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
×

Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business (German). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business-german-


Research papers

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
×

Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business


Research papers

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Peter S.H. Leeflang, A. J. Olivier
September 1, 1980
×

Citation

Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-is-wrong-with-the-audit-data-we-use-for-decision-making-in-marketing


Research papers

How reliable are portfolio tests?

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-


Research papers

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
×

Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel


Research papers

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
×

Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel-french-


Research papers

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests? (German). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-german-


Research papers

Attempt at integration of social change for business purposes

While the industrialised countries of Western Europe have managed prodigious feats of production and growth during the past 25 years, current difficulties would seem to indicate that 'unexpected visitors' have somehow disturbed the rules of the game,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Henri Lombard
Company: Shell Global
June 18, 1980
×

Citation

Lombard, H. (1980a, June 18). Attempt at integration of social change for business purposes. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/attempt-at-integration-of-social-change-for-business-purposes